The notion that a third party could successfully challenge the Republicans and Democrats is as absurd as believing Lucy Van Pelt could knock off Coca-Cola or Pepsi.
Those promoting the Greens or a People’s party ignore the most basic political truism: It would require the expenditure of billions upon billions of dollars to sufficiently brand the Greens or another third party to effectively make them a viable political alternative to the Democrats and Republicans.
Selling a third party to American voters is no different than selling tires, cereal or creamed corn. To get consumers to purchase an unknown brand requires substantial marketing and advertising campaigns. Branding a political party is even more difficult than branding a product, as promotions and incentives are impossible to offer.
Aside from the profound economic prohibition to the success of a third party is the stark political reality that the American political system discourages minor…
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